Freight Forwarders Enhance Performance with Artificial Intelligence

Transport and logistics specialists roll out smart apps like digital assistants to ease work and improve efficiency for staff and clients.

Businesses across the globe have been embracing technology and computing innovation to increase productivity by simplifying various internal processes and job tasks. Amid that, the expanding capabilities of Artificial Intelligence (AI) have permitted companies to use smart software interfaces like chatbots to interact with clients in taking orders, answering questions or solving problems as human operators do. Such reactive, problem-solving applications are also being deployed by freight forwarding companies to simultaneously aid employees, enhance performance and service and lower costs to clients.

A good example of that innovation has been the development of digital assistants, whose AI functions facilitate work for employees while also benefitting outsiders they communicate with.

“The logic of the digital assistant is to do those things that everyone must deal with these days, but which aren’t central to our specific professional duties,” explains Vincent Levasseur, Head of Bolloré Transport & Logistics’ Innovation Unit in Paris. “These tasks are tangential to – and a distraction from – our real jobs. Allowing digital assistants perform them lets us recover that time for our core responsibilities.”

A case in point is Julie Desk: the appointment secretary bot Bolloré Logistics is testing company-wide. The application uses AI data analysis of email to detect requests for appointments, phone meetings, lunch invitations and other solicitations; then prompts the recipient for approval to set those up. After consulting the user’s online agenda, Julie Desk emails a proposed time and venue for the meeting, and automatically handles subsequent communications until details are finalized.

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